New Vidoomy reviews filter

Vidoomy, the Spanish recognized advertising video adtech, have launched today  the latest modification of its algorithm: a user opinion filter that modifies the advertising shown. With operations in different Latin American countries such as Mexico, Colombia, Chile or Brazil, and the company’s headquarters in Madrid, Vidoomy is positioned as one of the leading companies in the sector.

Vidoomy reviews filter is an improvement that aims to facilitate user engagement by specifically showing the internet user the advertising in which he may be interested. The company manages the web traffic of its premium inventory over 2,500 direct publishing companies worldwide. 

At the forefront of this technological innovation is the technical team that always bets on innovation as a growth strategy. Its own algorithmic technology allows introducing innovative turns that improve its function, so it has implemented the internet users reviews in the algorithm they work with. They have transformed an aspect of everyday reality into a computer variable, using Big Data analysis and metrics obtained from DMPs work operations.

“This will really improve the experience of everyone who uses the internet every day. Because since today, there will be no products advertising that doesn’t fit the user interests, no matter how much they are in the right audience” says Eric Raventos, COO of the company.

The company is clear about its mission in digital market, as Marcos Cuesta, CEO en Vidoomy says: “Our goal is not to be able to show the user all the possible advertising options, it is to allow the user to influence the service we offer to guarantee the result they are looking for. The formula for our success is to always take into account the priorities of our clients and the development of technological improvements such as this one that allow us to carry it out”.

Each  improvement allows to increase  campaigns effectiveness developed by advertisers, with greater knowledge and value of KPIs, helping the recognized brands that choose  Vidoomy to implement their branding campaigns. Similarly, prestigious recognition media sites such as Entrepeneur.com or Goal.com are part of the income-level beneficiaries of their collaboration with Vidoomy.

Vidoomy has made Business Intelligence its main strategic tool: it transforms the data daily generated by millions of internet users into information that optimizes the decision making business. The combination of this data with the company’s strategic plans has placed Vidoomy on the pioneer companies podium over digital video advertising market.