Vidoomy’s presence in the UK has become a priority for the firm which seeks to reinforce the local team and boost the company’s commercial activity in the country.
The Adtech, specialized in the delivery of digital video campaigns for brands and agencies with more than 2,500 premium publishers, is now present in fourteen countries across Latin America, Europe and Africa. However, the UK has become a key pillar for the company’s expansion strategy within Europe, where deploying a local team is key to the firm’s positioning in the region.
The team continues to grow with the appointment of Sonia Harrach as Sales Manager who will be in charge of building strategic alliances with renowned agencies and advertisers in the country.
Sonia’s professional career is notable from her time in companies such as JCDecaux as the Senior Business Growth Manager for London and in her role in Sales at Marks and Spencer.
Her commercial skills and experience working in the UK market will be of great value for positioning the firm among the leaders in the UK.
Sonia says, “I am thrilled to be part of the Vidoomy UK team. It’s an exciting time to be working in the digital industry where opportunities continue to arise, especially after the challenges the industry has faced over the last 18 months. My OOH experience will allow me to collaborate with the UK’s top agencies and advertisers to position Vidoomy at the forefront of their minds when planning their campaigns “
Vidoomy’s international expansion strategy over the last year has positioned the firm within the most important countries in Latin America, Africa and Europe. Competing internationally in key markets has become a priority for the company that continues to grow rapidly.