Vidoomy, the Spanish video advertising adtech has recently incorporated Arantxa Molinero into its Publisher Department as part of its growth strategy.
The main reason to her arrival to the department is Vidoomy media inventory expansion related in addition to strengthening client relationships that the company already has. Arantxa Molinero will play an important role in company’s and clients bonding and also about the tecnical aspects related to them.
Vidoomy has an inventory over 2,500 direct sites internationally. These websites allow the company to offer advertisers the access to quality audiences without risk of advertising fraud. Its own technology, implemented directly in every single premium advertising supports that the company manages, broadcast the video campaigns of prestigious and international brands.
In Vidoomy she will be in charge of improving the media sites ROI for getting a better monetization of their advertising spaces and obtain a better return on their investments. This translates into an improvement for both parties: on the one hand, publishers will receive better monthly benefits as their strategy with Vidooomy can be compatible with those they already own, and, on the other hand, Vidoomy will see an increase of the inventory that it can offer to advertisers and brands.
Arantxa is a product development and pitching specialist and also has experience in campaign management, coordination and optimization. With experience in the advertising landscape over 6 years, she has had the opportunity to grow professionally in different projects related to both digital advertising and marketing with renowned companies such as Adux Spain.
All this background will help her to reach the advertising media more efficiently and productively for carrying out projects and value proposals to the market.
To Arantxa Molinero, the beginning with Vidoomy could not have started better: “After a few months in which I have immersed myself in other areas of the advertising world, I return to dealing with the media. I loved this project and its vision from the first moment so I start with all enthusiasm this new professional stage. I have to thank Vidoomy team for trusting me and the good reception they have given me since the first minute ”
Vidoomy reinforces with this latest arrival one of the main departments of the company, in order to continue with the exponential growth that it has had since it started on the market.